Article reserved for our subscribers The second hand market challenges the fashion brands
A Zara dress sold at Auchan for 8 euros: the clothing market is no longer a contradiction.While the sale of second-hand items is experiencing a new youth thanks to the Internet, distributors are stepping up initiatives to capture this market estimated at more than 1 billion euros in France, growing by 10% per year, according to the French Fashion Institute.
Zalando, a German site that sells shoes and clothing, announced on September 21 that it will soon expand its second-hand products department to France, after launching it in Germany and Spain.Auchan is installing second-hand clothing departments in its stores, supplied by the Patatam company, from its 3,500 m2 warehouse in Hastingues, in the Landes, these clothes racks, pants and more.Second hand clothes are already running in five points of sale of the Mulliez group."Soon it will be around forty, then in the 120 Auchan hypermarkets by spring 2021", specifies its president, Eric Gagnaire, who founded Patatam in 2013, Super U, Carrefour, Leclerc and Cora are expected to follow.
Why this rush? Everyone is worried about the Vinted phenomenon.This application created by a Lithuanian start-up in 2008 has been shaking up the French clothing market for two years.More than 12.5 million French people are now subscribed to sell their wardrobe or to renew it inexpensively.That is "1 million more" than eight months ago, specifies Natacha Blanchard, spokesperson for Vinted.The containment measures adopted in France to fight against the Covid-19 pandemic, between mid-March and mid-May, clearly favored the development of the site.
Posted Date: 2021-02-04